Developed digital ads for display and remarketing campaigns in the top performing ad sizes to reach targeted audiences. Optimized campaigns with the latest tools, strategies and best practices to capture leads for nurturing and conversion. Analyzed ROI and performance through Google Ads, Google Analytics and website heat tracking software to identify successful lead generation efforts.
Designed and developed an in-depth, 28-page brochure promoting UMass Lowell's 2018 Plastics Seminars - a highly specialized series of training sessions and workshops for the manufacturing industry.
Designed and produced this 12-page brochure highlighting one of UMass Lowell's signature programs.
Designed this half-page print ad promoting the Deshpande Symposium - a global conference of leading educators and national speakers discussing innovation and entrepreneurship in higher education.